Case Study
Atwell Labellers
Operating out of Hickstead, West Sussex with national engineering support, Atwell Labellers provide world-class labelling machines across various industries to help businesses overcome common challenges.
The owners / managers of Atwell openly admitted they had reached a point where they were unable to push the company forward. This was due to a level of required investment and personal circumstances.
The opportunity to acquire Atwell as a subsidiary for Dura-ID Solutions was compelling based on the entry into new label markets. It also complemented Dura-ID’s existing label business with a market leading label application solution.

Solution
After meeting and discussing the opportunity with the Atwell owners, we agreed on a structure for the acquisition and a way forward so that Dura-ID Solutions (supported by Goonvean Group) took 100% share ownership.
Outcome
Through a focused and comprehensive integration plan, the Atwell team has slotted effortlessly into the Dura-ID family.
This in turn has driven immediate synergies for both businesses and has also identified areas where Atwell would benefit from additional investment and resources. These have been provided by the Group.